I turn ambitious ideas into software that ships.

Selected work

Featured · Glamease

Booking is easy. Making money, time and people agree is hard.

A salon marketplace and partner platform where customers discover salons, book appointments and pay, while partners manage bookings, staff, billing, earnings and settlements.

React · NestJS · PostgreSQL · Android · Cashfree

Read the case →Visit ↗

• 

  Keshino →

  Commerce connected to a wallet.

  React · NestJS · PostgreSQL

• 

  YumiGlow →

  What happens when three businesses need one operational brain?

  React · NestJS · PostgreSQL

• 

  PawTales →

  The booking model changes when the customer has four legs.

  React · NestJS · PostgreSQL

• 

  CTS Radios →

  A WordPress site the client can edit, built like software.

  WordPress · Elementor · PHP

• 

  Ashirwad →

  A restaurant shouldn’t need a marketplace to run its own orders.

  React · React Native · Expo

• 

  Sampoorna India →

  A marketing website with something useful behind it.

  Next.js · TypeScript · Tailwind

What founders say

• “

  More than just a developer

  He’s more than just a developer who takes requirements and writes code. He brings a product mindset, shares practical suggestions, and helps you think through technical decisions before jumping into development. Having him as a tech advisor while building and scaling products has been genuinely valuable.

  R

  RakeshFounder · Glamease, YumiGlow, Keshino

• “

  Reliable, fast execution

  One thing I really appreciate about working with him is how reliable he is. You can discuss an idea, align on what needs to be built, and trust him to get it shipped without dragging things out. In a time when speed matters so much, having someone who can execute quickly without compromising on quality is a big advantage.

  N

  NiharikaCo-founder · Glamease, YumiGlow, Keshino

How I can help

• 01

  AI inside your product

  “We need AI inside our existing product.”

  Agents, RAG and voice pipelines wired into the workflow they have to live in, some at production scale with high parallel session counts.

  • Agents
  • RAG
  • Voice AI
  • LangGraph
  • LiveKit
• 02

  Idea to production

  “We have an idea, but don’t know how to build it.”

  Architecture, backend, web and mobile apps, payments and deployment. One engineer who owns the whole thing.

  • MVP
  • SaaS
  • Mobile
  • Payments
  • Multi-tenancy
• 03

  Forward deployed

  “Our backend is becoming difficult to maintain.”

  Embedded in your team, your repos and your constraints: full-time, consulting, or as the only engineer on the product.

  • Architecture
  • Backends
  • Scaling
  • Real-time

Understand → Reduce → Design → Build → Ship → Iterate

About

I’m Bala.

I move between product, backend systems and AI, for startups, enterprises and government. Sometimes I design the architecture. Sometimes I’m debugging why money disappeared from a wallet. I like all of it.

• Don’t use AI for deterministic work.
• Don’t put money in a float.
• Ship the smallest useful version first.

Open source

GitHub @buildwithjamu ↗GitHub @ng-codes ↗npm packages ↗LinkedIn ↗

• neo4jd3-graphThe neo4jd3-graph npm package is a tool designed for visualizing Neo4j graph data. This package utilizes the power of D3.js (version 4.2.1) for rendering interactive and dynamic graphs representing relationships within Neo4j databases. The visualization i
• shopping-cart-providerThe shopping-cart-provider component leverages React's Context API to make a configured shopping cart available throughout a React component tree. This component can be imported directly from the shopping-cart-provider
• campaign-webReact + TypeScript + Vite frontend for the outbound campaign platform.
• outbound-campaign-calling-backendNestJS backend for outbound calling campaigns: scheduling, customer management and call simulation on PostgreSQL + Redis.